Positioning of an online store website – everything you need to know
Running an online store is not easy. One of the most important tasks is to acquire new customers. Find out what to do to make your store’s website more visible to potential buyers.
Store SEO – an effective way to increase sales
How to position an online store? This is a quite specific category of websites, which requires a slightly different approach. One of the main differences from a blog or an industry portal is the type of content. In case of a store, many subpages will simply contain product parameters and a short description – preparing unique, attractive content can be a challenge. One way to increase organic traffic is to publish longer articles related to the store’s business. It is worth placing a blog section on the website – thanks to this we can both provide an appropriate place for internal linking, as well as improve the page position for specific keyword phrases.
Proper positioning of an online store requires developing an effective strategy – to get the best results it is worth contacting an SEO agency. It’s a long and demanding process, but the results will definitely be worth it. The basis for success in this field is to reach new customers, and a higher position of the site in the search engine significantly increases the visibility of the store online.
Keywords, valuable content and proper linking
Despite some differences between an online store and a regular website, many elements of SEO strategy remain the same. Search engine algorithms pay special attention to keywords in order to adjust results to the queries entered by users. It is worth taking care that the content of subpages contains an appropriate density of phrases – the structure of the site is also important here, especially issues such as placing keywords in headings or in the title of the page.
At the same time, it should be remembered that “spamming” with key phrases is not the best method to increase traffic to the site. Search engines promote primarily sites that are able to present valuable content to users. An appropriate SEO strategy requires a certain balance between search engine algorithms and content attractiveness from the customers’ perspective. It is also important to generate interaction on the website – in the case of online stores these may be comments or product ratings.
To improve a website’s position in the search results list, it is also necessary to acquire valuable links from external websites. This is quite a difficult task, but activities such as commissioning sponsored articles or posting comments on forums and social media can help. Another area that affects the positioning of the store is the technical performance of the site.
Positioning of an online store – the choice of e-commerce platform is of great importance
Building an online store from scratch is extremely time-consuming and demanding, so most people decide to use one of the ready-made e-commerce platforms. How to choose the best one? Among other things, it is worth noting the functionality related to SEO – individual online store engines, for example, may offer dedicated SEO plugins. A built-in comments and ratings system that integrates with search engine algorithms can be a very useful option.